Evergreen - Cafe
Project Type
Brand Design, Packaging Design,
Print Design
Contribution
Brand Designer, Graphic Designer
Client
Evergreen
Year
2025
A place where vibrant, plant based meals celebrate harmony with the earth. The café symbolizes vitality and resilience,
reflecting their belief in sustainable living.
Project Brief
Create a full brand identity for Evergreen – A Vegan Cafe, a vibrant, plant-based café celebrating harmony with the earth.
The brand should reflect vitality, resilience, and sustainable living, with a visual identity that feels fresh, welcoming, andnatural. The scope includes logo design, cohesive typography, a warm and organic color palette, print materials,
packaging design, and high-quality mockups to bring the brand to life across digital and physical touchpoints. The
identity should communicate health, sustainability, and a joyful, mindful dining experience.
Design Decision
Drawing inspiration from nature and the namesake tree Evergreen, the brand identity was crafted to reflect its
plant-based philosophy and commitment to sustainability. The chosen typeface evokes the strength and structure of a
tree trunk, while the logo carries subtle hints of natural elements. The colour palette captures the vibrancy of
plant-based meals and the beauty of the natural world, creating a fresh, earthy, and nourishing visual language.
Primary Logo
Submark
Secondary Logo
The Brand
