The Brand
Mad Tangerine
Project Type
Logo Design
Contribution
Logo Designer, Graphic Designer
Client
Confidential
Year
2025
Mad Tangerine celebrates the creativity of local talent. They give designers, from fashion and jewelry to handmade crafts, a vibrant platform to showcase their work in a dynamic, in-person exhibition.
Project Brief
We’re looking for a typography-based logo for our brand, Mad Tangerine, a platform that showcases local designers in fashion, jewelry, and handmade crafts through physical exhibitions. The logo should incorporate a tangerine element somewhere in the text, either as part of a letter or a subtle graphic, and feel modern, creative, and approachable. We’d also like print designs for exhibition materials like posters, flyers, and banners that complement the logo and reflect the vibrant, artistic energy of the brand.
Primary Logo
Submark
Secondary Logo
Design Decision
The fonts were chosen to reflect the roundness of a tangerine, with custom edits and markups in the typography to highlight the handmade, artisanal nature of the brand. The tangerine element is integrated into the letter “G”, with a half-cut tangerine and a tail that evokes the texture and peel of the fruit, reinforcing the brand’s playful and creative identity. The colour palette was selected to capture the bright, fresh energy of a tangerine, bringing vibrancy and approachability to the overall design.