The Rustic Bean
Project Brief
Create a cohesive brand identity that reflects our rustic charm and welcoming atmosphere. The project includes
developing a distinctive logo, color palette, and typography, along with sustainable packaging design for takeaway cups
and bakery items, print design for menus, flyers, and in-store signage, and social media design to maintain a consistent
online presence. The overall look should feel authentic, cozy, and refined, inviting customers to slow down and enjoy the
simple pleasures of good coffee and good company.
Design Decision
While creating branding for The Rustic Bean, I was also responsible for designing the brand's print collateral such as broucher, posters and stationary, ensuring all brand elements remained consistent across platform.




